Penerapan Algoritma C4.5 Untuk Klasifikasi Penempatan Tenaga Marketing

Paradigma - Jurnal Komputer dan Informatika

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Field Value
 
Title Penerapan Algoritma C4.5 Untuk Klasifikasi Penempatan Tenaga Marketing
 
Creator Fitriani, Eka
Aryanti, Riska
Saepudin, Atang
Ardiansyah, Dian
 
Subject
Data Mining
 
Description Marketing is a job that has a scope of work to market a product. Marketing is at the forefront of the company. The problem that often occurs in companies is not having a reliable marketing force. The problem arises because the process of accepting new marketing is still not done professionally. This happens because there is no systematic standard method to assess the feasibility of marketing candidates. Therefore it is necessary to analyze the marketing placement so that it can determine the feasibility of a new marketing placement problem. Through the results of the analysis of new marketing placements, it can be seen whether the marketing candidates passed or did not qualify. Of the problems that exist testing the data mining classification method to find out the algorithm to predict marketing feasibility is to use an algorithm that is C4.5. After testing with the C4.5 algorithm the results obtained are that the C4.5 algorithm produces an accuracy value of 91.10% and an AUC value of 0.921 with a diagnosis level of Excellent Classification. So that the conclusion C4.5 algorithm is a good algorithm to be applied to the feasibility of marketing placement. Keywords : Marketing Feasibility, Data Mining, C4.5
 
Publisher Universitas Bina Sarana Informatika
 
Contributor
 
Date 2020-03-11
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ejournal.bsi.ac.id/ejurnal/index.php/paradigma/article/view/6898
10.31294/p.v22i1.6898
 
Source Paradigma - Jurnal Komputer dan Informatika; Vol 22, No 1 (2020): Periode Maret 2020; 72-78
Paradigma - Jurnal Komputer dan Informatika; Vol 22, No 1 (2020): Periode Maret 2020; 72-78
2579-3500
1410-5063
10.31294/p.v22i1
 
Language ind
 
Relation http://ejournal.bsi.ac.id/ejurnal/index.php/paradigma/article/view/6898/pdf
 
Rights Copyright (c) 2020 Paradigma - Jurnal Komputer dan Informatika
https://creativecommons.org/licenses/by-nc-sa/4.0
 

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