Pengembangan Strategi Pemasaran Kawasan Ekowisata Di Indonesia Yang Berbasis Pada Peningkatan Ekonomi Lokal

Akubis: Jurnal Akuntansi dan Bisnis

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Field Value
 
Title Pengembangan Strategi Pemasaran Kawasan Ekowisata Di Indonesia Yang Berbasis Pada Peningkatan Ekonomi Lokal
 
Creator Wijaya , Vendy
 
Subject ecotourism
marketing strategies
lokal communities
 
Description This  study aims to determine the potential of ecotourism management   and  public  participation   to  the  economic environmental aspects as well as formulating marketing strategies.  The results showed that in the management  of the tourism element of ecotourism there are still some deficiencies. Local communities haven’t been intensively involved and yet derive optimal benefits from ecotourism. Due to ecotourism hasn’t contributed much to stimulate   the economy of local communities.  In order to meet the criteria of the concept of ecotourism, the main efforts of local community involvement is needed. Viewed from the aspect of conservation, has been their natural and cultural preservation program, and of the economic aspects that benefit local communities
 
 
Publisher Lembaga Penelitian dan Pengabdian Masyarakat Universitas Katolik Widya Karya Malang
 
Date 2016-12-01
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
text
 
Format application/pdf
 
Identifier https://akubis.journalwidyakarya.ac.id/index.php/akubis/article/view/24
10.37832/akubis.v1i02.24
 
Source Akubis: Jurnal Akuntansi dan Bisnis; Vol. 1 No. 02 (2016): AKUBIS : Jurnal Akuntansi dan Bisnis; 24-35
2503-4618
 
Language eng
 
Relation https://akubis.journalwidyakarya.ac.id/index.php/akubis/article/view/24/18
 
Rights Copyright (c) 2016 AKUBIS: Jurnal Akuntansi dan Bisnis
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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