Soft System Methodology (SSM) Analysis to Increase the Number of Prospective Students

INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi

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Title Soft System Methodology (SSM) Analysis to Increase the Number of Prospective Students
Soft System Methodology (SSM) Analysis to Increase the Number of Prospective Students
 
Creator Nikhlis, Neilin
Iriani, Ade
Hartomo, Kristoko Dwi
 
Subject Promotion Strategy
Soft System Methodology
Knowledge Capture
Promotion Strategy
Soft System Methodology
Knowledge Capture
 
Description The competition between campus, whether it’s a public college and private college in Central Java, is very tight with the increasing number of interested students for prospective students from various regions. The close competition requires many campuses to compete to provide the best facilities and services. The research objective is expected to support the "XY" university promotion strategy to help the university in the knowledge capture process. Data collection was carried out using the group discussion forum (FGD) method with a structured interview process for university leaders, university officials, marketing departments, and students. The technique used in this study is a soft system methodology (SSM). The results of this study model knowledge capture (KC) on the "XY" university promotion strategy and produce knowledge documentation that provides benefits in making policy strategies and has an impact on increasing the number of prospective new college students by optimizing digital marketing.
The competition between campus, whether it’s a public college and private college in Central Java, is very tight with the increasing number of interested students for prospective students from various regions. The close competition requires many campuses to compete to provide the best facilities and services. The research objective is expected to support the "XY" university promotion strategy to help the university in the knowledge capture process. Data collection was carried out using the group discussion forum (FGD) method with a structured interview process for university leaders, university officials, marketing departments, and students. The technique used in this study is a soft system methodology (SSM). The results of this study model knowledge capture (KC) on the "XY" university promotion strategy and produce knowledge documentation that provides benefits in making policy strategies and has an impact on increasing the number of prospective new college students by optimizing digital marketing.
 
Publisher Universitas Nusantara PGRI Kediri
 
Date 2020-02-08
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://ojs.unpkediri.ac.id/index.php/intensif/article/view/13552
10.29407/intensif.v4i1.13552
 
Source INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi; Vol. 4 No. 1 (2020): February 2020; 63-74
INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi; Vol 4 No 1 (2020): February 2020; 63-74
2549-6824
2580-409X
 
Language eng
 
Relation https://ojs.unpkediri.ac.id/index.php/intensif/article/view/13552/1419
 
Rights Copyright (c) 2020 INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi
https://creativecommons.org/licenses/by-sa/4.0
 

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