Strategi Pemasaran Keripik Tempe Di Kecamatan Pedan Kabupaten Klaten

Forest Systems

View Publication Info
 
 
Field Value
 
Title Strategi Pemasaran Keripik Tempe Di Kecamatan Pedan Kabupaten Klaten
 
Creator Hasnah, Hanan Nur
Kusnandar, Kusnandar
Setyowati, Setyowati
 
Subject


 
Description ABSTRACTThis study aims to determine the strategic plan implemented in the marketing of tempe chips at UMKM in Pedan District, Klaten Regency, and determine the priorities of the marketing strategy of tempe chips at UMKM in Pedan District, Klaten Regency. The basic method used in this research is descriptive, analytic and SWOT-AHP integration methods. The results of this study indicate that the internal factor that is the main strength is the quality of awake tempe chips, while the main weakness of the marketing of tempe chips at UMKM in Pedan District, Klaten Regency is the lack of product innovation. The external factor that becomes the main opportunity of marketing tempe chips at UMKM in Pedan District, Klaten Regency is the demand for tempe chips from consumers is high, while the main threat to marketing tempe chips at UMKM in Pedan District, Klaten Regency is that competitors make tempe chips products more varied . The priority strategy that can be applied in the marketing of tempe chips at UMKM in Pedan District, Klaten Regency is to maintain the price of tempe chips to keep regular customers. Keywords: AHP, Marketing Strategy, SWOT, Tempe Chips UMKM
 
Publisher Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu
 
Contributor
 
Date 2020-03-09
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-Reviewd Article

 
Format application/pdf
 
Identifier https://ejournal.unib.ac.id/index.php/agrisep/article/view/9290
10.31186/agrisep.19.1.27-42
urn:nbn:de:0001agrisep.0.0.%p9
 
Source Jurnal AGRISEP Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis; JURNAL AGRISEP VOL 19 NO 01 2020; 27-42
Jurnal AGRISEP; JURNAL AGRISEP VOL 19 NO 01 2020; 27-42
2579-9959
1412-8837
 
Language ind
 
Relation https://ejournal.unib.ac.id/index.php/agrisep/article/view/9290/pdf
https://ejournal.unib.ac.id/index.php/agrisep/article/downloadSuppFile/9290/1597
 
Coverage


 
Rights Copyright (c) 2020 hanan nur hasanah
https://creativecommons.org/licenses/by-sa/4.0
 

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