Hedonic shopping motivation, shopping lifestyle, price reduction toward impulse buying behavior in shopping center

International journal of business, economics & management

View Publication Info
 
 
Field Value
 
Title Hedonic shopping motivation, shopping lifestyle, price reduction toward impulse buying behavior in shopping center
 
Creator Sari, Desak Made Febri Purnama
Pidada, Ida Ayu Iswari
 
Subject hedonic shopping motivation
impulse buying behavior
price reduction
shopping lifestyle
 
Description The study aimed to determine the effect of hedonic shopping motivation, shopping lifestyle, price reduction on impulse buying behavior in Mall Bali Galeria Shopping Center Denpasar. The study population was visitors to Mall Bali Galeria. There were 90 sample respondents. Sampling using accidental sampling technique. The technique used for data collection using a questionnaire with a Likert scale measurement tool. The type of data used in the current study was qualitative and quantitative data. The data analysis method used was a validity test, reliability test, classic assumption test, and multiple linear regression analysis tests using the SPSS version 22.0 application. The study results stated that the variable hedonic shopping motivation, shopping lifestyle, price reduction has a positive and significant effect partially and simultaneously on impulse buying behavior in Mall Bali Galeria Shopping Center Denpasar.
 
Publisher SLOAP
 
Date 2019-12-10
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier https://sloap.org/journal/index.php/ijbem/article/view/114
10.31295/ijbem.v3n1.114
 
Source International journal of business, economics & management; Vol. 3 No. 1 (2020): International Journal of Business, Economics & Management; 48-54
2632-9476
 
Language eng
 
Relation https://sloap.org/journal/index.php/ijbem/article/view/114/242
 
Rights Copyright (c) 2020 International journal of business, economics & management
 

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