Measuring Attribute Of Product Of Vegetable Salad Of “Mamake” Micro Business Of Buddhist Community Group At Buddhi Vardhana Temple In Tangerang City

Primanomics : Jurnal Ekonomi dan Bisnis

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Title Measuring Attribute Of Product Of Vegetable Salad Of “Mamake” Micro Business Of Buddhist Community Group At Buddhi Vardhana Temple In Tangerang City

 
Creator Santosa, Sonny
Resi, Petrus T.
Widiyanto, Gregorius
Sutrisna, Sutrisna
 
Description This research is to measure product attributet of micro business vegetable salad “Mamake” in order to help Buddhist community group at Buddhi Vardhana Temple who have interest to run the same business. It needs a specific technique to identify the want and preference of consumer by measuring the utility and relative importance values of product attributes. This research uses conjoint analysis. Respondents of this research are 80 members of Buddhist community group at Buddhi Vardhana Temple. The analysis shows that the most preferred salad based on its importance level is vegetable salad chicken and cheese  with importance value of 0,065, hence can be concluded that opening a micro business of vegetable salad “Mamake” of this type become a promising opportunity in micro business world
 
Publisher Fakultas Bisnis
 
Date 2020-01-14
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://jurnal.ubd.ac.id/index.php/PE/article/view/289
 
Source Primanomics : Jurnal Ekonomi & Bisnis; Vol 18 No 1 (2020): Primanomics : Jurnal Ekonomi dan Bisnis; 35-44
2614-6789
1412-632X
10.31253/pe.v18i1
 
Language eng
 
Relation https://jurnal.ubd.ac.id/index.php/PE/article/view/289/173
 

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