Dampak Keberadaan Minimarket terhadap Toko Kelontong di Pasar Klampis Kabupaten Bangkalan Madura

Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah

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Field Value
 
Title Dampak Keberadaan Minimarket terhadap Toko Kelontong di Pasar Klampis Kabupaten Bangkalan Madura
 
Creator Muhzinat, Zumrotul; Fakultas Ilmu Agama Islam, Universitas Islam Indonesia, Yogyakarta
Achiria, Siti; Fakultas Ilmu Agama Islam, Universitas Islam Indonesia, Yogyakarta
 
Subject Pasar Modern; Pasar Tradisional; Strategi Pemasaran.
 
Description This research was conducted to determine the impact of the presence of minimarkets on grocery stores in the Klampis Market, Bangkalan Madura. The emergence of modern markets such as Indomart and Alfamart can influence people's perceptions of decreasing turnover and the decreasing number of customers. This study uses a qualitative descriptive approach. The research location was conducted at several grocery stores around the Klampis market minimarket, Bangkalan Madura. The technique of determining informants in this study used purposive sampling. Data collection techniques in this study using Field Work Research.This study concluded that the existence of minimarkets caused the sellers of grocery stores to lose their customers and the income received also declined. However, this did not dampen the desire of grocery store traders to be able to compete with minimarkets, namely by providing basic necessities that were not available at the convenience store.[Penelitian ini dilakukan untuk mengetahui dampak keberadaan minimarket terhadap toko kelontong di pasar Klampis Kabupaten Bangkalan Madura. Kemunculan pasar modern seperti Indomart dan Alfamart dapat berpengaruh terhadap persepsi masyarakat tentang menurunnya omset dan jumlah pelanggannya yang semakin berkurang. Penelitian ini menggunakan metode pendekatan deskriptif kualitatif. Lokasi penelitian di lakukan pada beberapa toko kelontong yang ada disekitar minimarket pasar Klampis Kabupaten Bangkalan Madura. Teknik penentuan informan dalam penelitian ini menggunakan purposive sampling. Teknik pengumpulan data dalam penelitian ini menggunakan Field Work Research. Penelitian ini menyimpulkan bahwa keberadaan minimarket menyebabkan para pedagang toko kelontong kehilangan konsumennya serta pendapatan yang diterima juga semakin menurun. Namun hal tersebut tak menyurutkan keinginan para pedagang toko kelontongan untuk dapat bersaing dengan minimarket yaitu dengan menyediakan barang-barang kebutuhan pokok yang tidak tersedia di minimarket.]
 
Publisher STAIN PAMEKASAN
 
Contributor
 
Date 2019-12-30
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ejournal.iainmadura.ac.id/index.php/iqtishadia/article/view/2448
10.19105/iqtishadia.v6i2.2448
 
Source IQTISHADIA: Jurnal Ekonomi & Perbankan Syariah; Vol 6, No 2 (2019); 203-211
2442-3076
2354-7057
 
Language eng
 
Relation http://ejournal.iainmadura.ac.id/index.php/iqtishadia/article/view/2448/1576
 
Rights Copyright (c) 2019 IQTISHADIA: Jurnal Ekonomi & Perbankan Syariah
 

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