Pemanfaatan Endorse dan Hashtag untuk Pemasaran Produk Menggunakan Instagram pada UMKM di Kecamatan Patuk Kabupaten Gunung Kidul

KACANEGARA Jurnal Pengabdian pada Masyarakat

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Field Value
 
Title Pemanfaatan Endorse dan Hashtag untuk Pemasaran Produk Menggunakan Instagram pada UMKM di Kecamatan Patuk Kabupaten Gunung Kidul
 
Creator Retnowati, Nurcahyani Dewi
Indrianingsih, Yuliani
Honggowibowo, Anton Setiawan
 
Subject Informatics Engineering, Economics, Marketing
endorsement, hashtag, product marketing, online marketing
 
Description Micro, Small and Medium Enterprises (MSMEs) are businesses that develop in the community and can increase Indonesia's economic growth. These MSMEs are spread in many areas, including the Patuk District in Gunung Kidul Regency and are engaged in products and services. Until now, the marketing of products carried out by SMEs in Patuk District is conventional marketing, which is marketing products through relationships within the business community. So it is very important to increase product marketing by using online marketing based on social media, one of which is using Instagram. The use of Instagram as a marketing medium also requires the use of endorse and hashtags to further optimize marketing. Therefore, SMEs in Patuk Subdistrict need training on how to use Instagram as a marketing strategy, especially on how to utilize endorse and hashtag so that marketing is expected to be more optimal and targeted. To meet the needs of partners (UMKM actors), mentoring is used in the use of endorse and hashtags on Instagram social media as a product marketing medium by implementing community service, which is a lecturer in the Informatics Engineering Study Program at Adisutjipto College of Technology. This assistance can improve the ability of SMEs in Patuk District to utilize endorse and hashtag using Instagram as an effort to improve product marketing. The results of the community service activities show that 10% of community service participants have not been able to use Instagram optimally because they only come on the first day, 20% of community service participants have been able to use Instsgram well but have not been optimal in using endorse and hashtag, and 70% of community service participants have very optimal using Instagram and utilizing endorse and hashtag.
 
Publisher Sekolah Tinggi Teknologi Adisutjipto
 
Contributor
 
Date 2020-01-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ejournals.stta.ac.id/index.php/KACANEGARA/article/view/530
10.28989/kacanegara.v3i1.530
 
Source KACANEGARA Jurnal Pengabdian pada Masyarakat; Vol 3, No 1 (2020): Januari; 69-80
KACANEGARA Jurnal Pengabdian pada Masyarakat; Vol 3, No 1 (2020): Januari; 69-80
2657-2338
2615-6717
10.28989/kacanegara.v3i1
 
Language ind
 
Relation http://ejournals.stta.ac.id/index.php/KACANEGARA/article/view/530/pdf
 
Rights Copyright (c) 2019 KACANEGARA Jurnal Pengabdian pada Masyarakat
 

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