Pendampingan Pemasaran Produk Menggunakan Instagram Bagi Pelaku Usaha Mikro Kecil Menengah (UMKM) di Kecamatan Pathuk Gunung Kidul

KACANEGARA Jurnal Pengabdian pada Masyarakat

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Field Value
 
Title Pendampingan Pemasaran Produk Menggunakan Instagram Bagi Pelaku Usaha Mikro Kecil Menengah (UMKM) di Kecamatan Pathuk Gunung Kidul
 
Creator Sudaryanto, .
Sajati, Haruno
Kusumaningrum, Anggraini
Nugraheny, Dwi
Aryanto, Salam
Wintolo, Hero
 
Subject
market assistance; Instagram; MSME
 
Description Micro, Small, Medium Enterprises (MSME) products in the Pathuk District of Gunung Kidul Regency covering of food, crafts and tourism. The SMEs living in the villages of Pathuk, Salam, Ngoro ngoro, Terbah, Nglanggeran, Semoyo, Pengkok, Putat, Bunder, and Nglegi attended training held at the Office of the Village Cooperation Agency (BKN) Pathuk District. Some participants have products that already have a Food License for Home Industry. The market asistance using Instagram for social media material involved alumni and students from the Adisutjipto College of Information Technology Department. The results in the form of marketing and promotion using Instagram with the hashtag #pkmdepartemeninformatikastta with good criteria results of 27.8%, enough by 61.1% and less good by 11.1%
 
Publisher Sekolah Tinggi Teknologi Adisutjipto
 
Contributor
 
Date 2020-01-02
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ejournals.stta.ac.id/index.php/KACANEGARA/article/view/524
10.28989/kacanegara.v3i1.524
 
Source KACANEGARA Jurnal Pengabdian pada Masyarakat; Vol 3, No 1 (2020): Januari; 61-68
KACANEGARA Jurnal Pengabdian pada Masyarakat; Vol 3, No 1 (2020): Januari; 61-68
2657-2338
2615-6717
10.28989/kacanegara.v3i1
 
Language ind
 
Relation http://ejournals.stta.ac.id/index.php/KACANEGARA/article/view/524/pdf
 
Rights Copyright (c) 2019 KACANEGARA Jurnal Pengabdian pada Masyarakat
 

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