ANALISIS PENGETAHUAN DAN KRITERIA PEMILIHAN BANK SYARIAH

Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan

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Field Value
 
Title ANALISIS PENGETAHUAN DAN KRITERIA PEMILIHAN BANK SYARIAH
 
Creator SARDIANA, ANNA
 
Subject Financial Institutions and Banks
Attitude, Consumers, Islamic Banks, Knowledge, Selection Criteria
 
Description This study aims to analyze the selection criteria considered by students in choosing a Sharia bank; know the level of student knowledge of Islamic banking products; and analyzing consumer attitudes towards Islamic banks. The research subjects were students who used the services of Islamic banks or those who did not use Islamic banks in Jakarta. Data analysis methods are statistical descriptive and factor analysis. The analysis concluded that there were six factors that were considered by students in choosing a Sharia bank, including: perception and process, physical condition, price, human resources, relationships and location factors. Consumer perception is the most influential factor on consumer decisions in choosing a Sharia bank. In general, the majority of respondents have limited knowledge about Islamic banking. Religion is not the main reason for students to choose a Sharia bank. Students consider Sharia bank service friendliness more than other factors
 
Publisher Prodi Manaj. Perbankan Syariah Fakultas Ekonomi dan Bisnis Islam – UIN Imam Bonjol Padang
 
Contributor
 
Date 2019-12-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/almasraf/article/view/265
10.15548/al-masraf.v4i2.265
 
Source Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan; Vol 4, No 2 (2019): Juli - Desember 2019; 159-170
2528-5637
2528-5629
 
Language ind
 
Relation http://journal.febi.uinib.ac.id/index.php/almasraf/article/view/265/283
http://journal.febi.uinib.ac.id/index.php/almasraf/article/downloadSuppFile/265/265
 
Rights Copyright (c) 2019 Al-Masraf : Jurnal Lembaga Keuangan dan Perbankan
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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