BRAND VALUE OF BANK BUKOPIN WITH BRAND TALKABLE FAVORABILITY METHOD

Maqdis : Jurnal Kajian Ekonomi Islam

View Publication Info
 
 
Field Value
 
Title BRAND VALUE OF BANK BUKOPIN WITH BRAND TALKABLE FAVORABILITY METHOD
 
Creator LUBIS, M. ZAKY MUBARAK
 
Subject Economics
Brand Talkable, Brand Value, Favorability Method
 
Description This study aims to find the brand reputation value of Bank Bukopin. This research is a descriptive quantitative study using the Brand Talkable Favorability (BTF) method. This research was conducted by looking at Bukopin's bank mobile banking customer reviews until November 2019. The results showed that Bukopin Bank had a reputation of 0.24 or 24%. There are 4 factors that cause the reputation value to be low based on negative reviews namely Usage by 70%, Quality of mobile banking by 22% and Services and features by 4%
 
Publisher Universitas Islam Negeri Imam Bonjol Padang
 
Contributor
 
Date 2019-12-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/258
10.15548/maqdis.v4i2.258
 
Source Maqdis : Jurnal Kajian Ekonomi Islam; Vol 4, No 2 (2019): Juli - Desember 2019; 197-204
2528-5661
2528-5645
 
Language eng
 
Relation http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/258/276
http://journal.febi.uinib.ac.id/index.php/maqdis/article/downloadSuppFile/258/257
 
Rights Copyright (c) 2019 Maqdis : Jurnal Kajian Ekonomi Islam
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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