THE DETERMINANTS OF CUSTOMER LOYALTY IN SHARIA BANK IN JAMBI WITH ISLAMIC APPROACH

Maqdis : Jurnal Kajian Ekonomi Islam

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Field Value
 
Title THE DETERMINANTS OF CUSTOMER LOYALTY IN SHARIA BANK IN JAMBI WITH ISLAMIC APPROACH
 
Creator FITRI, LUCKY ENGGRANI
LUBIS, PAULINA
AMRI, ARY DEAN
 
Subject Economics
Customer Perceived Value, Customer Satisfaction, Customer Trust
 
Description This study aimed to determine the direct effect between customer perceived value (CPV), trust towards satisfaction on customer of sharia banks in Jambi province. The development of Sharia banking in Jambi is quite slow compared to other provinces in Sumatra Island. This research was conducted in Jambi Province. The design of this study used a quantitative method with a survey approach to obtain primary data, namely by distributing questionnaires to 140 customers in six Sharia commercial banks in Jambi province by using purposive sampling method in determining the sample. Determination of the minimum sample size in this study refers to the statement of Hair et al. Then the quantitative data was processed using Structural Equation Model (SEM) with SmartPLS 3 software. The findings of this study found that an exogenous latent variable Customer Perceived Value affects customer trust and satisfaction. This research was expected to make practical contributions to the management of Sharia banks and related parties as information to determine the marketing strategy of Sharia bank products in Jambi province, in effort to increase customer satisfaction of sharia banks in Jambi province
 
Publisher Universitas Islam Negeri Imam Bonjol Padang
 
Contributor
 
Date 2019-12-19
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Survey/Interview
 
Format application/pdf
 
Identifier http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/251
10.15548/maqdis.v4i2.251
 
Source Maqdis : Jurnal Kajian Ekonomi Islam; Vol 4, No 2 (2019): Juli - Desember 2019; 129-142
2528-5661
2528-5645
 
Language eng
 
Relation http://journal.febi.uinib.ac.id/index.php/maqdis/article/view/251/270
http://journal.febi.uinib.ac.id/index.php/maqdis/article/downloadSuppFile/251/251
 
Rights Copyright (c) 2019 Maqdis : Jurnal Kajian Ekonomi Islam
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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