PENINGKATAN KUALITAS LAYANAN, KELENGKAPAN PRODUK DAN CITRA PERUSAHAAN SEBAGAI UPAYA MEMAKSIMALKAN KEPUASAN KONSUMEN PADA TOKO EL MALIK KABUPATEN SUMENEP

Performance : Jurnal Bisnis & Akuntansi

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Title PENINGKATAN KUALITAS LAYANAN, KELENGKAPAN PRODUK DAN CITRA PERUSAHAAN SEBAGAI UPAYA MEMAKSIMALKAN KEPUASAN KONSUMEN PADA TOKO EL MALIK KABUPATEN SUMENEP
 
Creator Rofik, Mohammad
Abrar, Unsul
 
Description This research has purpose to know the effect from service quality, product completeness, corporate image on customer satisfaction. Based on there are many competitors of modern retail stores that have sprung up, it is not impossible that a store that used to be big can be a store left by its customers. The quality of service, store completeness and corporate image are the solutions to maximize consumer satisfaction at the Sumenep Elmalik shop.
Kind from this research is a quantitative researc with the total of respondents determined by purposive sampling as one hundred respondents. Respondents were divided into several types, namely gender, age and occupation. Technical analiysis uses multiple linear regression. The results explain that quality of service, complecated product and corporate image give affection on Elmalik satisfaction of consumer, this is evidenced by the t value > from t table.
 
Publisher Fakultas Ekonomi dan Bisnis
 
Date 2019-09-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ejournalwiraraja.com/index.php/FEB/article/view/791
10.24929/feb.v9i2.791
 
Source PERFORMANCE: Jurnal Bisnis & Akuntansi; Vol 9 No 2 (2019): Jurnal Performance "Bisnis dan Akuntansi"; 110-126
2356-2919
2338-9583
 
Language eng
 
Relation https://www.ejournalwiraraja.com/index.php/FEB/article/view/791/714
 
Rights Copyright (c) 2019 Jurnal Performance "Bisnis dan Akuntansi"
 

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