ANALISIS PROFIL KONSUMEN UNTUK PEMBUATAN APLIKASI INDEKOS DENGAN PENDEKATAN DESAIN PROPOSISI NILAI

Performance : Jurnal Bisnis & Akuntansi

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Field Value
 
Title ANALISIS PROFIL KONSUMEN UNTUK PEMBUATAN APLIKASI INDEKOS DENGAN PENDEKATAN DESAIN PROPOSISI NILAI
 
Creator Murti, Nugroho Wisnu
Sisilia, Kristina
 
Description They are seeing the development of internet users in Indonesia which is growing rapidly. This is the basis for the emergence of applications that can facilitate the community in doing their work. One of them is doing work in terms of finding a homestay, especially in the student segment. The phenomenon found, the information offered is incomplete and the absence of services to help move goods. This study aims to determine the consumer profile which includes perceptions and expectations for the homestay application customer segment, namely students, so that it can be a reference for creating value propositions that are relevant for homestay applications. The study uses a qualitative approach that is descriptive. Data collection techniques used include interviews, observation, and documentation. In this study, the design of a consumer profile consists of three parts, namely customer jobs, customer science, and customer gains in the Value Proposition Design taken from Alexander Osterwalder and Yves Pigneur. In this study, generated perceptions and expectations of consumers of boarding room applications, among others, requires complete information, a lot of boarding references, there are features of ratting, booking, and chat forums, as well as there are goods transport services.
 
Publisher Fakultas Ekonomi dan Bisnis
 
Date 2019-09-26
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ejournalwiraraja.com/index.php/FEB/article/view/788
10.24929/feb.v9i2.788
 
Source PERFORMANCE: Jurnal Bisnis & Akuntansi; Vol 9 No 2 (2019): Jurnal Performance "Bisnis dan Akuntansi"; 70-84
2356-2919
2338-9583
 
Language eng
 
Relation https://www.ejournalwiraraja.com/index.php/FEB/article/view/788/716
 
Rights Copyright (c) 2019 Jurnal Performance "Bisnis dan Akuntansi"
 

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