PEMAHAMAN IBU PADA LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN ANAK DI KECAMATAN KOTA SUMENEP

Performance : Jurnal Bisnis & Akuntansi

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Title PEMAHAMAN IBU PADA LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN ANAK DI KECAMATAN KOTA SUMENEP
 
Creator Destryana, R. Amilia
Ismawati, Ismawati
Wibisono, Aryo
 
Description One of the issues of food today has spread throughout society is the issue ofhalal. In general, indicating the label of halal in the food products is on the package orthe label of the product that was officially published by Majelis Ulama Indonesia, MUI(The Indonesia Ulema Council). The role of the mother in child food product purchasingdecision is huge, especially for mothers who have children ages 1-12 years. At the age ofthe child, mother tends to be protective in buying children's meals because of securityconcerns from religious or health aspects for a Muslim. It is one of district in Maduraisland with a majority Muslim population, is Sumenep. This research aims to know themother's understanding on halal label on the food product packaging and theidentification of its influence on the purchase of food products, with the dependentvariables consists of understanding the mother against halal label, price and productquality in children's meals and independent variables in the form of purchase decisions.Instrument research using enclosed questionnaires. The indicators used in determiningthe level of understanding of mothers towards halal labels refer to the halal definitionbased on LPPOM-MUI, the official halal logo issued by MUI. The data were analyzedusing descriptive analysis of the characteristics of respondents and multiple linearregression analysis. The results showed that mother enough understand about children'sfood products labeled halal, considered the understanding is already good. Variablesthat have a significant influence on the selection of a child's food product are halal labelvariables. The halal label, price and product quality are the main factors that influencemothers in deciding to buy children's food products in Sumenep.
 
Publisher Fakultas Ekonomi dan Bisnis
 
Date 2019-03-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ejournalwiraraja.com/index.php/FEB/article/view/673
10.24929/feb.v9i1.673
 
Source PERFORMANCE: Jurnal Bisnis & Akuntansi; Vol 9 No 1 (2019): Jurnal Performance "Bisnis dan Akuntansi"; 32-39
2356-2919
2338-9583
 
Language eng
 
Relation https://www.ejournalwiraraja.com/index.php/FEB/article/view/673/616
 
Rights Copyright (c) 2019 Jurnal Performance "Bisnis dan Akuntansi"
 

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