MINAT BELI PADA MARKETPLACE UNICORN DI INDONESIA : TOKOPEDIA DAN BUKALAPAK

Performance : Jurnal Bisnis & Akuntansi

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Field Value
 
Title MINAT BELI PADA MARKETPLACE UNICORN DI INDONESIA : TOKOPEDIA DAN BUKALAPAK
 
Creator Fahimah, Mar’atul
Muyassaroh, Evi Mayanti
 
Description Online sales (E-Commerce) in Indonesia are experiencing very rapiddevelopment. One of the factors that increasingly increases online sales is themarketplace that has high trust and credibility in the minds of consumers. Marketplaceplayers in Indonesia from domestic and abroad. From within the country who have beensuccessful as start ups who have reached the Unicorn level, namely Tokopedia andBukalapak. At present consumer behavior in shopping has undergone many changes.This study aims to analyze differences in buying interest in Tokopedia and Bukalapak.This research method is descriptive with comparative research types. The technique usedin sampling is accidental sampling. Independent Sample t-Test to determine differences inbuying interest. The results showed that the Tokopedia and Bukalapak marketplaces hadno difference in buying interest.
 
Publisher Fakultas Ekonomi dan Bisnis
 
Date 2019-03-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ejournalwiraraja.com/index.php/FEB/article/view/670
10.24929/feb.v9i1.670
 
Source PERFORMANCE: Jurnal Bisnis & Akuntansi; Vol 9 No 1 (2019): Jurnal Performance "Bisnis dan Akuntansi"; 1-12
2356-2919
2338-9583
 
Language eng
 
Relation https://www.ejournalwiraraja.com/index.php/FEB/article/view/670/613
 
Rights Copyright (c) 2019 Jurnal Performance "Bisnis dan Akuntansi"
 

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