IMPLEMENTASI PAHLAWAN EKONOMI KREATIF UNTUK MENINGKATKAN PEMASARAN PRODUK UMKM DI KOTA MALANG

Performance : Jurnal Bisnis & Akuntansi

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Field Value
 
Title IMPLEMENTASI PAHLAWAN EKONOMI KREATIF UNTUK MENINGKATKAN PEMASARAN PRODUK UMKM DI KOTA MALANG
 
Creator Fahimah, Mar’atul
Meishanti, Ospa Pea Yuanita
 
Description Creative economy growth in Indonesia can contribute to national grossdomestic product (GDP). The Creative Economy Agency established 16 sub-sectors thatwere developed. Current conditions are still many obstacles found. One of the obstaclesfaced in marketing creative economy products. This study purposes to determine theunderstanding of creative economic actors about electronic commerce (E-Commerce)and creative economic development strategies to improve product marketing. Case studyor qualitative research research method. In this case, the researchers in this study acts asa data collection seeker which is then analyzed. Researchers present directly in order tocollect data, meet directly the parties who might information or data. The results of thisresearch: 1) the creative economy heroes program can improve understanding of ecommerce, 2) the government encourages the use of e-commerce as the right solution in marketing creative economy SMEs products.
 
Publisher Fakultas Ekonomi dan Bisnis
 
Date 2018-10-17
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://www.ejournalwiraraja.com/index.php/FEB/article/view/614
10.24929/feb.v8i2.614
 
Source PERFORMANCE: Jurnal Bisnis & Akuntansi; Vol 8 No 2 (2018): Jurnal Performance "Bisnis dan Akuntansi"; 92-101
2356-2919
2338-9583
 
Language eng
 
Relation https://www.ejournalwiraraja.com/index.php/FEB/article/view/614/567
 
Rights Copyright (c) 2018 Jurnal Performance "Bisnis dan Akuntansi"
 

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