Å gi sin daler med glede: Barn som forbrukere i Ungdommens Ven (1770)

Barnboken

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Title Å gi sin daler med glede: Barn som forbrukere i Ungdommens Ven (1770)
 
Creator Kaasa, Janicken S.
 
Subject Ungdommens Ven; barneblader; Danmark; 1700-tallet; barn; lesere; trykkekultur; forbrukerkultur
 
Description Title: To Give One’s Money Willingly. Children as Consumers in Ungdommens Ven (1770)This article examines the staging of children as consumers in the first Danish children’s magazine Ungdommens Ven (1770). By investigating texts that portray children and their use of pocket money, with an emphasis on texts in which this use is directly linked to the purchasing of the magazine itself, the article argues that the staging of children as consumers may be seen in the context of children’s increasingly important role in the book market and print culture during the second half of the 18th century. Through a discussion of how children appear as readers, consumers, and subscribers in the magazine, the article demonstrates how Ungdommens Ven is educative in at least two interwoven ways. First, by instructing the readers in how to spend one’s money wisely, and second, by inculcating the knowledge of how to be magazine readers as well as purchasers, initiating children into the economic aspects of the specific publication and into consumer culture more generally. Taking one of the early children’s magazines in Denmark as its point of departure, the article identifies some significant changes in print and consumer culture before the emergence of a mass market, accentuating the role of children and their magazines in these developments.
 
Publisher Barnboken
 
Contributor
 
Date 2019-11-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
application/epub+zip
application/xml
text/html
 
Identifier http://barnboken.net/index.php/clr/article/view/407
10.14811/clr.v42i0.407
 
Source Barnboken; Volume 42 (2019)
2000-4389
0347-772X
 
Language eng
 
Relation http://barnboken.net/index.php/clr/article/view/407/1345
http://barnboken.net/index.php/clr/article/view/407/1395
http://barnboken.net/index.php/clr/article/view/407/1397
http://barnboken.net/index.php/clr/article/view/407/1399
 
Rights Copyright (c) 2019 Barnboken
 

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