INSTITUTIONAL AND MARKETING EFFICIENCIES OF DRAGON’S BLOOD MANAGEMENT IN BENGKULU PROVINCE, INDONESIA

Indonesian Journal of Forestry Research

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Field Value
 
Title INSTITUTIONAL AND MARKETING EFFICIENCIES OF DRAGON’S BLOOD MANAGEMENT IN BENGKULU PROVINCE, INDONESIA
 
Creator Lestari, Sri
Premono, Bambang Tejo
 
Subject Bengkulu Province; dragon’s blood; local institutions; marketing efficiency
 
Description Dragon’s blood is amongst non timber forest products in which its of supply depends on its natural availability and the demand of the commodity. This study discusses institutional market, value chains and marketing efficiency of dargon’s blood. Primary and secondary data were collected by interview based on snowball sampling method. Data were analyzed descriptively and quantitatively. Institutional economics approach was used to determine institutional marketing of dragon’s blood. Results show that the relations and behavior of marketing agents of dragon’s blood will form an institutional marketing with patron-client system, because of unbalanced position in terms of economy, accessibility and information. There were four marketing channels that exist in the research area. All of these marketing channels of dragon’s blood can be categorized as efficient marketing in which an average value of marketing efficiency were 17.86%. Channel 3 is the most efficient marketing channel with the smallest efficiency value of 12.86% and high farmer share (62.86%): penjernang – dragon’s blood traders at the village level – urban merchants in the district level – wholesalers at the province level – exporter. This result indicates that the most efficient marketing channel was the channel where the collectors sell dragon’s blood in the form of resin.
 
Publisher Secretariat of Forestry Research and Development Agency
 
Contributor Environment and Forestry Research and Development Institute of Palembang, Ministry of Environment and Forestry of Republic Indonesia
 
Date 2019-10-31
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion

 
Format application/pdf
 
Identifier http://ejournal.forda-mof.org/ejournal-litbang/index.php/IJFR/article/view/4584
10.20886/ijfr.2019.6.2.141-154
 
Source Indonesian Journal of Forestry Research; Vol 6, No 2 (2019): Indonesian Journal of Forestry Research; 141-154
2406-8195
2355-7079
 
Language eng
 
Relation http://ejournal.forda-mof.org/ejournal-litbang/index.php/IJFR/article/view/4584/4816
http://ejournal.forda-mof.org/ejournal-litbang/index.php/IJFR/article/downloadSuppFile/4584/407
 
Rights Copyright (c) 2019 Indonesian Journal of Forestry Research
http://creativecommons.org/licenses/by-nc-sa/4.0
 

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