PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PERCETAKAN ANEKA JAYA PEMATANGSIANTAR

Maker: Jurnal Manajemen

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Field Value
 
Title PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN PADA PERCETAKAN ANEKA JAYA PEMATANGSIANTAR
 
Creator Agustina, Eva
Lie, Darwin
Butarbutar, Marisi
Nainggolan, Nana Triapnita
 
Description The results of this study can be summarized as namely: 1. The quality of the product is good, the customer agrees that the price and satisfaction of the customer are satisfied. 2. Product quality and price have a positive effect on customer satisfaction in Aneka Jaya Pematangsiantar Printing. 3. There is a high and positive relationship between product quality and price to customer satisfaction. Then the high and low customer satisfaction can be explained by product quality and price. 4. H0 hypothesis is rejected, meaning that product quality and price have a positive and significant effect on customer satisfaction in Aneka Jaya Pematangsiantar Printing both simultaneously and partially. Keywords: Product Quality, Price and Customer Satisfaction
 
Publisher STIE SULTAN AGUNG
 
Contributor
 
Date 2019-09-13
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://maker.ac.id/index.php/maker/article/view/106
 
Source Maker: Jurnal Manajemen; Vol 5, No 1 (2019): Juni 2019; 38-49
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG; Vol 5, No 1 (2019): Juni 2019; 38-49
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2502-4434
 
Language eng
 
Relation http://maker.ac.id/index.php/maker/article/view/106/107
 
Rights Copyright (c) 2019 Maker: Jurnal Manajemen
 

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