The Rational vs. Behavioral Approaches to Strategy Thinking

International Journal of Contemporary Economics and Administrative Sciences

View Publication Info
 
 
Field Value
 
Title The Rational vs. Behavioral Approaches to Strategy Thinking
 
Creator Seckin Celik, Tutku
 
Description Strategic thinking in management literature dates back to 1960s. From these days forward, strategy has been defined and conceptualized in many different ways. As a result different schools of thoughts and diverge approaches have been detected, and several classifications have been made. Two fundamental approaches to strategy are rational and behavioral strategic thinking. In this article, the meaning of strategy in general, and the viewpoints of rational and behavioral thinking will be discussed deeply while comparing them. Although classical rational planning approach has many drawbacks and behavioral approach have risen as a criticism against it, both are valuable and using them together leads to more comprehensive solutions to strategic problems.
 
Publisher International Journal of Contemporary Economics and Administrative Sciences
 
Date 2019-06-29
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
 
Format application/pdf
 
Identifier http://www.ijceas.com/index.php/ijceas/article/view/289
10.5281/zenodo.3262300
 
Source International Journal of Contemporary Economics and Administrative Sciences; Vol 9 No 1 (2019): IJCEAS; 184-204
1925-4423
 
Language eng
 
Relation http://www.ijceas.com/index.php/ijceas/article/view/289/219
 
Rights Copyright (c) 2019 International Journal of Contemporary Economics and Administrative Sciences
http://creativecommons.org/licenses/by/4.0
 

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