BIAYA PROMOSI, PANGSA PASAR DAN PROFITABILITAS PERBANKAN INDONESIA TAHUN 2010-2017

SIMAK

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Field Value
 
Title BIAYA PROMOSI, PANGSA PASAR DAN PROFITABILITAS PERBANKAN INDONESIA TAHUN 2010-2017
 
Creator Ruslan, Andi
Pahlevi, Cepi
Alam, Syamsu
Nohong, Mursalim
 
Description The purpose of this study is to obtain empirical evidence of the effect of promotional costs on market share of third party funds and bank profitability (ROA). The sample using bank that publishes financial statements in full during 2010-2017 and is included in Books 3 and 4 categories related to business activities and office networks based on bank core capital.
The data analysis technique in this study is path analysis with  AMOS software (Analysis of Moment Structure).
The results show that promotion costs have a positive and significant effect on DPK market share, promotion costs have a positive but not significant effect on bank profitability, market share deposits have a positive and significant effect on bank profitability. Promotion costs have a positive and significant positive effect on bank profitability through DPK market share.
 
Publisher Fakultas Ekonomi dan Bisnis Universitas Atma Jaya Makassar
 
Date 2019-06-04
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier http://ojs.feb.uajm.ac.id/index.php/simak/article/view/65
10.35129/simak.v17i01.65
 
Source SIMAK; Vol 17 No 01 (2019): Jurnal Sistem Informasi, Manajemen dan Akuntansi (SIMAK); 119-133
2621-0320
1693-5047
 
Language eng
 
Relation http://ojs.feb.uajm.ac.id/index.php/simak/article/view/65/42
 
Rights Copyright (c) 2019 SIMAK
 

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