Between Laughs and Businesses: An Analysis of the Entrepreneurial Competencies of Comedians

Revista de Empreendedorismo e Gestão de Pequenas Empresas – REGEPE

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Title Between Laughs and Businesses: An Analysis of the Entrepreneurial Competencies of Comedians
Entre Risos e Negócios: Uma Análise das Competências Empreendedoras dos Humoristas
 
Creator Silva, Mara Rosalia Ribeiro
Paiva, Luis Eduardo Brandão
Lima, Tereza Cristina Batista de
 
Subject Entrepreneurial Competencies; Creative Industry; Comedians
Competências Empreendedoras; Indústria Criativa; Humoristas
 
Description Objective: To investigate the entrepreneurial skills of comedians from the local creative industry, with prominence and national representation.Method: A qualitative research was conducted with semi-structured interviews with 12 comedians from Ceará. For the data treatment, the content analysis method was used, with the help of the software ATLAS.ti 7 for the codification of the data obtained in the interviews with comedians.  Originality / Relevance: This research sought to fill a gap in the empirical and conceptual literature about the entrepreneurship activity of comedians, mainly in the face of the development of the creative industry related to the humor of Ceará. Results: The results indicated that: (i) comedians developed entrepreneurial skills throughout their careers, acquiring a set of knowledge, skills and attitudes directed to entrepreneurship, with financial return and success in their professional activities; and (ii) entrepreneurial skills can boost the development of the creative industry, by creating business to generate employment and income for society.Theoretical / methodological contributions: A model adapted for the analysis of entrepreneurship skills of comedians was adopted, based on the theoretical-methodological framework of authors such as McClelland (1987), Man and Lau (2000) and Ahmad, Ramayah, Wilson and Kummerow (2010). In addition, an additional effort was made to align these models of entrepreneurial skills with comedians from Ceará, a public not much investigated in the field of studies related to the creative industry.
Título do trabalho: Entre risos e negócios: uma análise das competências empreendedoras dos humoristas Objetivo:  Investigar as competências empreendedoras dos humoristas cearenses pertencentes à indústria criativa local, com destaque e representatividade nacional. Método: Realizou-se uma pesquisa de natureza qualitativa com entrevistas semiestruturadas junto a 12 humoristas cearenses. Para o tratamento dos dados, utilizou-se o método da análise de conteúdo, com o auxílio do software ATLAS.ti 7 para a codificação dos dados obtidos nas entrevistas com os humoristas. Originalidade/Relevância: Esta pesquisa buscou preencher uma lacuna na literatura empírica e conceitual acerca da atividade empreendedora de humoristas, principalmente diante do desenvolvimento da indústria criativa relacionada ao humor cearense. Resultados: Os resultados apontaram que: (i) os humoristas desenvolveram competências empreendedoras ao longo de suas carreiras, adquirindo um conjunto de conhecimentos, habilidades e atitudes direcionadas ao empreendedorismo, com retorno financeiro e sucesso nas suas atividades profissionais; e (ii) as competências empreendedoras podem impulsionar o desenvolvimento da indústria criativa, diante da criação de negócios para gerar emprego e renda para a sociedade. Contribuições teóricas/metodológicas: Foi adotado um modelo adaptado para a análise de competências empreendedoras dos humoristas, baseando-se no arcabouço teórico-metodológico de autores como: McClelland (1987), Man e Lau (2000) e Ahmad, Ramayah, Wilson e Kummerow (2010). Além disso, foi obtido um esforço adicional ao alinhar esses modelos das competências empreendedora aos humoristas cearenses, um público pouco investigado no campo dos estudos relacionados à indústria criativa.
 
Publisher Revista de Empreendedorismo e Gestao de Pequenas Empresas - REGEPE
 
Contributor

 
Date 2019-04-22
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion


 
Format application/pdf
 
Identifier https://www.regepe.org.br/regepe/article/view/1059
10.14211/regepe.v8i2.1059
 
Source Iberoamerican Journal of Entrepreneurship and Small Business; v. 8, n. 2 (2019): Maio - Agosto; 292-318
Revista de Empreendedorismo e Gestão de Pequenas Empresas; v. 8, n. 2 (2019): Maio - Agosto; 292-318
2316-2058
 
Language por
 
Relation https://www.regepe.org.br/regepe/article/view/1059/pdf
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Rights Direitos autorais 2019 REGEPE - Revista de Empreendedorismo e Gestão de Pequenas Empresas
https://creativecommons.org/licenses/by-nc-nd/4.0
 

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