Consumer Satisfaction And Stock Price Behavior: A Case Of Diminishing Returns

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Field Value
Title Consumer Satisfaction And Stock Price Behavior: A Case Of Diminishing Returns
Creator Keene, Samuel
Laux, Judith A.
Subject Customer Satisfaction
Diminishing Marginal Returns
Description This study investigates stock price behavior of firms with differing levels of customer satisfaction as measured by American Customer Satisfaction Index (ACSI) scores.  Using a fixed effects regression approach, it looks at the association between stock price changes and ACSI scores, total assets, total liabilities, and total revenues for sixty-four firms over a three-year period and discovers a marked difference between stock price changes for high- and low-scoring companies, indicating possible decreasing marginal returns for investments in customer satisfaction.
Publisher Clute Institute
Date 2016-10-03
Type info:eu-repo/semantics/article
Peer-reviewed Article
Format application/pdf
Source Journal of Business & Economics Research (JBER); Vol 14 No 4 (2016); 139-144
Language eng
Rights Copyright (c) 2016 Journal of Business & Economics Research (JBER)

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