THE ROLE OF ATTITUDE TOWARDS INTERNET OF THINGS (IOT) IN RELATION TO TECHNOLOGY ACCEPTANCE MODEL IN THAILAND

PEOPLE: International Journal of Social Sciences

View Publication Info
 
 
Field Value
 
Title THE ROLE OF ATTITUDE TOWARDS INTERNET OF THINGS (IOT) IN RELATION TO TECHNOLOGY ACCEPTANCE MODEL IN THAILAND
 
Creator Narakorn, Prasittichai
Seesupan, Tummatinna
 
Subject Perceived Ease of Use
Perceived Usefulness
Attitude towards Internet of Things
Continuance Intention to Use
Technology Acceptance Model
 
Description The objectives of this study is to investigate the Technology Acceptance Model (TAM) which derives from following factors: Perceived Ease of Use, Perceived Usefulness, Attitude towards Internet of Things, and Continuance intention to use who use products from Internet of Things in Thailand. The researchers applied the quantitative method to 272 users who bought products from Internet of Things and analyzed in term of frequency, mean and Structural Equation Model (SEM) analysis by AMOS. The research findings indicated that Perceived Ease of Use, Perceived Usefulness, Attitude towards Internet of Things had significantly positive influence to Continuance intention to use (p < .05).
 
Publisher GRDS Publishing
 
Date 2019-08-05
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://grdspublishing.org/index.php/people/article/view/2025
10.20319/pijss.2019.52.7792
 
Source PEOPLE: International Journal of Social Sciences; Vol 5 No 2 (2019): Regular Issue
2454-5899
 
Language eng
 
Relation https://grdspublishing.org/index.php/people/article/view/2025/3499
 
Rights Copyright (c) 2019 Prasittichai Narakorn, Tummatinna Seesupan
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library