A NEW MODEL FOR ONLINE FOOD ORDERING SERVICE BASED ON SOCIAL NEEDS IN A SHARING ECONOMY

PEOPLE: International Journal of Social Sciences

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Field Value
 
Title A NEW MODEL FOR ONLINE FOOD ORDERING SERVICE BASED ON SOCIAL NEEDS IN A SHARING ECONOMY
 
Creator Zhou, Ning Chang
Lee, Lai Chung
 
Subject Service Design
Online Ordering Service
Sharing Economy
Blue Ocean Strategy
Social Needs
 
Description Based on the business phenomenon of sharing economy, and guided by the Blue Ocean strategy, the researchers present a new online food ordering service model. The researchers conducted literature review to understand the current trend of the business of online food ordering. Through user studies, the life style of the main consumer groups of this business was studied to construct the social needs of the users; then through various design research methods such as the brainstorming method, SET analysis method, and SWOT Analysis, etc., the researchers have found important unmet user needs, and proposed a O2O+C2C online ordering service model with private customization and social functions to meet users’ emotional needs. The design of this new service model is in line with the Blue Ocean strategy. It embodies human care, is innovative and feasible, and can provide new directions for the development of related industries.Article DOI: https://dx.doi.org/10.20319/pijss.2019.51.925937 This work is licensed under the Creative Commons Attribution-Non-commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
 
Publisher GRDS Publishing
 
Date 2019-06-25
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://grdspublishing.org/index.php/people/article/view/1975
 
Source PEOPLE: International Journal of Social Sciences; Vol 5 No 1 (2019): Regular Issue
2454-5899
 
Language eng
 
Relation https://grdspublishing.org/index.php/people/article/view/1975/3484
 
Rights Copyright (c) 2019 Ning Chang Zhou, Lai Chung Lee
 

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