BUSINESS GOODWILL AND REPUTATION – WITH SPECIFIC REFERENCE TO INTELLECTUAL PROPERTY LAW

PEOPLE: International Journal of Social Sciences

View Publication Info
 
 
Field Value
 
Title BUSINESS GOODWILL AND REPUTATION – WITH SPECIFIC REFERENCE TO INTELLECTUAL PROPERTY LAW
 
Creator Hidhu, Lisha
 
Subject Reputation
Goodwill
Malicious
Falsehood
Trade Name
Trademark
 
Description Passing off protects customer’s goodwill, that is, traders spend a great deal of effort and expense in building an identifiable reputation in order to create and enhance a market for their goods and services. There can be no goodwill without a reputation, though a reputation may exist without goodwill.Trademarks help to maintain commercial reputation. An equally significant protection is afforded through the specific law. Since 1896, there has been consistent development of this form of tort, but there is no judicial consensus as to the legitimate extent of protection required. The alternative suggestion of malicious, falsehood also failed to assume the significance it demanded. Unlike other forms of intellectual property, registered trademarks and passing off, focus on the producer’s reputation and goodwill. Article DOI: https://dx.doi.org/10.20319/pijss.2019.51.587591 This work is licensed under the Creative Commons Attribution-Non-commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
 
Publisher GRDS Publishing
 
Date 2019-04-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://grdspublishing.org/index.php/people/article/view/1919
 
Source PEOPLE: International Journal of Social Sciences; Vol 5 No 1 (2019): Regular Issue
2454-5899
 
Language eng
 
Relation https://grdspublishing.org/index.php/people/article/view/1919/3430
 
Rights Copyright (c) 2019 Lisha Hidhu
 

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