CORPORATE ENTREPRENEURSHIP RESPONSIBILITY (CER) IMPLEMENTATION IN THE LIGHT OF ZAIN JORDAN

PEOPLE: International Journal of Social Sciences

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Field Value
 
Title CORPORATE ENTREPRENEURSHIP RESPONSIBILITY (CER) IMPLEMENTATION IN THE LIGHT OF ZAIN JORDAN
 
Creator Hammoudeh, Majd
BENEDEK, Andrea SZABÓ
 
Subject Entrepreneurship
Corporate Social Responsibility
Corporate Entrepreneurship Responsibility
Sustainability
MENA Region
 
Description Generating new ideas, approaches, and models in social sciences- and all sciences- is essential for the world’s sustainability and development. Corporate Entrepreneurship Responsibility (CER) is a newly introduced tool in the Middle East and North Africa (MENA) region towards building region-wide entrepreneurship ecosystems. In this research, we are aiming to study the CER in-depth through a qualitative case study of a telecommunication company in Jordan, Zain Jordan, which established a division solely dedicated to the support and development of promising entrepreneurs in the county. To answer the research questions which focus on defining the CER for companies, present a strategy for the implementation of CER along with understanding the impact on the entrepreneurial society from establishing such concept or department in a company, and test whether CER could be considered part of the Corporate Social Responsibility (CSR) in a company; interviews were conducted with professionals from the CER and CSR departments at Zain Jordan, in addition to a random sample of the entrepreneurs who have been benefiting from CER division’s services. Also, analysis of the company’s reports was part of the research paper’s methodology. As a result, capital and investment, as thought by many to be the basic step of establishing and growing a business, were not considered as such. Three main factors for sustaining and growing a start-up business have been discussed: fully equipped workspace, mentorship programs, and a base of networks for the entrepreneurs. Hence, this research is a contribution to present a newly adopted business approach to support entrepreneurs and young businesses in a developing country. Article DOI: https://dx.doi.org/10.20319/pijss.2019.51.516534 This work is licensed under the Creative Commons Attribution-Non-commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
 
Publisher GRDS Publishing
 
Date 2019-04-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://grdspublishing.org/index.php/people/article/view/1912
 
Source PEOPLE: International Journal of Social Sciences; Vol 5 No 1 (2019): Regular Issue
2454-5899
 
Language eng
 
Relation https://grdspublishing.org/index.php/people/article/view/1912/3424
 
Rights Copyright (c) 2019 Majd Hammoudeh, Andrea SZABÓ BENEDEK
 

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