CHANGES AND CHALLENGES FACED BY READYMADE GARMENT BUSINESS IN THE DIGITAL ERA

PEOPLE: International Journal of Social Sciences

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Field Value
 
Title CHANGES AND CHALLENGES FACED BY READYMADE GARMENT BUSINESS IN THE DIGITAL ERA
 
Creator Gangalay, Shrishti
 
Subject Readymade Garment Business
Administrative
Marketing
Online Shopping
 
Description  Readymade garment industry is also playing a key role in fashion world as well as in countries      economy. A tailor made business transform into industry how, when and what kind of strategies required which highlighted in this paper. Change is the natural law, but personalization over globalization in marketing readymade garment business can open a new challenges. Retail services are generally still produced and consumed at the same location (requiring a face-to-face interaction), despite increasing volumes of online sales. Analytical research based upon primary data which collected from manufacturer, wholesalers, retailers, and customer in Pune city through various questionnaires.This paper also made an attempt to highlight, how to convert upcoming challenges into opportunities in readymade garment business. How and what kind of Administrative and Marketing challenges force to change Readymade garment business into an industry in online shopping era.  Article DOI: https://dx.doi.org/10.20319/pijss.2019.51.507515 This work is licensed under the Creative Commons Attribution-Non-commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
 
Publisher GRDS Publishing
 
Date 2019-04-12
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://grdspublishing.org/index.php/people/article/view/1910
 
Source PEOPLE: International Journal of Social Sciences; Vol 5 No 1 (2019): Regular Issue
2454-5899
 
Language eng
 
Relation https://grdspublishing.org/index.php/people/article/view/1910/3423
 
Rights Copyright (c) 2019 Shrishti Gangalay
 

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