STRATEGY FOR DEVELOPMENT AND REVITALIZATION OF BANYUMULEK POTTERY INDUSTRY, WEST NUSA TENGGARA WITH AN INTEGRATED APPROACH BASED ON TOURISM AND CREATIVE ECONOMY

MATTER: International Journal of Science and Technology

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Title STRATEGY FOR DEVELOPMENT AND REVITALIZATION OF BANYUMULEK POTTERY INDUSTRY, WEST NUSA TENGGARA WITH AN INTEGRATED APPROACH BASED ON TOURISM AND CREATIVE ECONOMY
 
Creator Amboro, Joko Lulut
Wahyuningsih, Novita
Abdilah, Admiral Akhir
 
Subject Banyumulek Pottery Craft
Pottery Revitalization
Creative Economy
 
Description This study is aimed to determine the development of pottery industry, the factors that influence the development of pottery industry, and to formulate the appropriate development and revitalization strategy for the community of potters in Banyumulek, West Nusa Tenggara. The type of research used is qualitative research with Focus Group Discussion method, and field visits (survey), which take place at Banyumulek Pottery Industrial Center. The result of the research shows that the industry of pottery in Banyumulek Village undergoes prospective development. The formulation results of community empowerment strategy in the form of program planning are: (1) establishment of community to preserve pottery industry, (2) innovative entrepreneurship training and pottery-making skills; (3) development of marketing methods and (4) a tourism-based and creative economy approach. Article DOI: https://dx.doi.org/10.20319/mijst.2018.43.97103 This work is licensed under the Creative Commons Attribution-Non-commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
 
Publisher GRDS Publishing
 
Date 2018-11-20
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://grdspublishing.org/index.php/matter/article/view/1664
 
Source MATTER: International Journal of Science and Technology; Vol 4 No 3 (2018): Regular Issue
2454-5880
 
Language eng
 
Relation https://grdspublishing.org/index.php/matter/article/view/1664/2028
 
Rights Copyright (c) 2018 Joko Lulut Amboro, Novita Wahyuningsih, Admiral Akhir Abdilah
 

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