THE AUDIOVISUAL CONNECTIONS IN THE TELEVISION COMMERCIALS

MATTER: International Journal of Science and Technology

View Publication Info
 
 
Field Value
 
Title THE AUDIOVISUAL CONNECTIONS IN THE TELEVISION COMMERCIALS
 
Creator Robert Szabo, Daniel
 
Subject Marketing
Audiovisual Coordination
Communication
Commercials
Music
Advertising
Ads
Brands
Jingles
 
Description Most of the television advertisements contain some sort of music, which can contribute to the stories and concepts found in them, and more importantly, to their overall messages and potential impacts, too. In this paper, the strength of the congruency or coordination between the visual elements of the ads and their music, as well as the types of these solutions, and also, the inconsistencies in this field were studied. For the sample of the present study, 100 ads from the most valuable brands served as a basis. Characteristics, like the genre and origin of the music, the inclusion of multiple or different pieces of music in each advertisement, the degree, and type of the coordination, between the music and the story of the film, as well as the types of verbal information heard in the ads were examined. The aim was to find audiovisual solutions, best practices that can be used in the marketing communication of brands. Article DOI: https://dx.doi.org/10.20319/mijst.2018.42.158171This work is licensed under the Creative Commons Attribution-Non-commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
 
Publisher Global Research & Development Services Publishing
 
Date 2018-09-06
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://grdspublishing.org/index.php/matter/article/view/1519
10.20319/mijst.2018.42.158171
 
Source MATTER: International Journal of Science and Technology; Vol 4 No 2 (2018): Regular Issue; 158-171
2454-5880
 
Language eng
 
Relation https://grdspublishing.org/index.php/matter/article/view/1519/1294
 
Rights Copyright (c) 2018 Author(s)
 

Contact Us

The PKP Index is an initiative of the Public Knowledge Project.

For PKP Publishing Services please use the PKP|PS contact form.

For support with PKP software we encourage users to consult our wiki for documentation and search our support forums.

For any other correspondence feel free to contact us using the PKP contact form.

Find Us

Twitter

Copyright © 2015-2018 Simon Fraser University Library