STRATEGIC THINKING AND BRANDS MOVE TO THE DIGITAL TRANSFORMATION

MATTER: International Journal of Science and Technology

View Publication Info
 
 
Field Value
 
Title STRATEGIC THINKING AND BRANDS MOVE TO THE DIGITAL TRANSFORMATION
 
Creator Daradkeh, Yousef Ibrahim
Gouveia, Luis Borges
Sen, Selin
 
Subject Digital Transformation
Digital
organizations
Digital impact
Strategic thinking
Brands.
 
Description For many, Digital Transformation can be considered the rethinking and exploration of technology, combined with business models, and processes that enable to add value for customers and employees and more effectively compete in an ever-changing digital economy.This paper discusses Digital Transformation and its exploration to provide a strategic orientation to organizations and their brands. Along the key factor for digital conversion, it's presented a SWOT analysis approach and a strategic thinking orientation to explore Digital Transformation in order to get stronger brands.The paper presents also some evidence from real world cases where such approach has been already used of considering a strategic approach to enable the Digital Transformation of brands. Article DOI: https://dx.doi.org/10.20319/mijst.2018.41.88105 This work is licensed under the Creative Commons Attribution-Non-commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA.
 
Publisher GRDS Publishing
 
Date 2018-03-16
 
Type info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
 
Format application/pdf
 
Identifier https://grdspublishing.org/index.php/matter/article/view/1214
 
Source MATTER: International Journal of Science and Technology; Vol 4 No 1 (2018): Regular Issue
2454-5880
 
Language eng
 
Relation https://grdspublishing.org/index.php/matter/article/view/1214/1060
 
Rights Copyright (c) 2018 Author(s)
 

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